Having led, started, and advised startups and small businesses for the past 10 years, this course is my effort to fit many of my most important lessons, frameworks, principles, and potential mistakes/problems that I think entrepreneurs, founders, and small business owners should know and understand into a single, hour-long course. This course is intended for beginner to intermediate-stage stage founders who either (a) are thinking about launching a business or turning a side project into a startup or (b) who are in the early phase of their business and looking to develop product-market fit, employ best practices, and avoid common founder problems and mistakes.